There are a ridiculous number of automakers worldwide—so many, in fact, that it’s almost impossible to sit and count them all. There are several big auto groups that manufacture many different makes and models underneath their banner, but despite the fact that consumers have more options than ever before when it comes to buying a new vehicle, the fact remains that a handful of luxury automakers are more recognizable, dependable, and quite frankly valuable than the rest of the competition.
Knowing all of that, it should not come as too big a surprise that Audi recently finished among the top three luxury automakers on the 2013 BrandZ Top 100 global survey of brand value. With projected incoming earnings around $5.5 billion for 2013, which would be about 11% more than in 2012, Audi is definitely among the best luxury automakers in the world when it comes to value. Among all automakers, Audi finished in the top eight.
This survey, which is conducted by respected market research firm Millward Brown, simply looks at numbers to find out how valuable worldwide brands are, not just in the auto industry but for everything. Thanks to great vehicles like the 2013 Audi Q5, 2013 Audi A4, and 2013 Audi S4, we are seeing great success on our lots, which is why an Audi A4 for sale in Melbourne does not stay unsold for long.
We are very proud of selling vehicles from one of the most respected and valuable luxury auto brands on the face of the planet. There may be more choices out there than ever before, but the very best choices are sometimes as easy as buying an Audi vehicle.