Audi Continues Record-Breaking Sales Run – Here’s Why
Sales of new Audi vehicles in the U.S. continue to experience a strong upside. Recently, Audi announced September was the 69th consecutive record sales month – a streak that has now lasted nearly six years.
This is all part of Audi’s strategic plan. In 2008, Audi execs laid out their focus for doubling U.S. sales from about 100,000 vehicles in 2008, to 200,000 in 2018. They met that last year alone, as Audi cleared 202,202 vehicles for the year. Through 2016, Audi is on pace to increase that number once again; year-to-date sales in 2016 are up 3.2 percent.
Total year-to-date sales of new vehicles are up about 4 percent in 2016, and that’s due in part to strong demand for the all-new A4 and Audi line-up of SUVs, including the Q3 and Q7. In fact, the growth prompted to build its first North America factory, which opened September 30.
This impressive growth begs the question: How does Audi continue to break sales records each month?
Demand For All-New A4, Audi SUVs Drives Sales Growth in 2016
Excitement has been running high this year for the all-new A4 sedan, and despite sales remaining stagnant in the luxury sedan class, the A4 continues to defy the trend. A4 sales in September were up 43 percent compared to September 2015, and have risen 15 percent year-to-date.
The all-new styling, as well as well as new engine, deliver premium sports sedan performance and unique luxury style. All models feature a 2.0L turbo four-cylinder – with 190-horsepower or 252-horsepower tunes. Plus, the A4 features updated styling inside and out, including a refreshed front grille, bold front and rear fender design, and 18-inch Audi sport wheels. Yet, the A4 really stands out in its luxury amenities and advanced technology. An available 12.3-inch virtual instrument cluster and available 8.3-inch infotainment display are high-powered digital systems, that can be personalized to the driver’s tastes. The A4 also features a range of advanced safety technology, including the Audi side assist and pre sense systems.
Along with the A4, two Audi SUVs also helped increase sales. Sales of the Q3 are up 48.4 percent year-over-year, and the Q5 has experienced similar sales growth, as well.
New 2017 Q5 Likely Contributor to Sustained Growth
In 2017, Audi will launch the next-generation of its best-selling SUV, the Q5. The new Q5, which was debuted recently at the Paris Motor Show, will ship in mid-to-late 2017, and it’s bound to drive increased sales throughout the year.
Since its launch in 2008, the Q5 has been a perennially best seller for Audi. So far in 2016, Q5 sales have remained brisk, with 36,000+ units having been sold this year. That’s the highest total for any Audi model, followed closely by the A3 at 24,800 units.
After its debut, industry insiders were buzzing about the all-new Q5. The second-generation features a wider wheelbase and a longer body – yet, Audi managed to shave 200 pounds off its curbside weight. From the outside, the new Q5 is certainly brawnier than its predecessors. Plus, the front-end has been completely revamped, with new LED headlamps, a bolder, restyled grille.
Yet, the most exciting features: The Q5 will be equipped about 30 driver assistance technologies. One will be the a “traffic jam assistance” feature that can take control of the wheel on low-speed congested roadways, as well as semi-autonomous driving in a variety of conditions. Virtual cockpit – the sprawling LCD system that replaces the analog gauges – will also be prominently featured in the Q5.